Blog
Discover our latest articles and blogs
Multi-Location Local SEO: A Playbook for Home Service Brands
How multi-location local SEO works for home service companies: location pages, Google Business Profiles, citations, reviews and per-branch reporting that books jobs.
Lead Intent Scoring for Home Service Companies
How lead intent scoring works for home service companies: signals to score, a simple model to start with, and how to feed results back into Google Ads.
Attribution for Local Services: Tie Every Lead to a Job
How home service contractors can track every call, form and LSA lead to a booked, paid job, and use that data to cut wasted ad spend.
HVAC Booking Rate: How to Measure It and Raise It
Learn how to calculate your HVAC booking rate, what a good number looks like, where booked calls leak away, and how to lift it without buying more leads.
YouTube Ads for Contractors: A Practical Guide to Booked Jobs
How contractors can use YouTube ads to get booked jobs: formats, bidding, targeting, call tracking, FTC rules for testimonials and what to budget.
Calls vs Lead Forms: Which Books More Home Service Jobs?
Phone calls and web forms are two signals of the same buyer. See how each behaves, how to track both, and how to answer fast enough to book the job.
Broad Match for Local Ads: When It Pays and When It Burns Cash
Should a local home service business use broad match in Google Ads? Learn when it works, what to lock down first and how to test it without wasting spend.
Google LSA Disputes: What Still Works After the 2024 Change
Google removed manual LSA lead disputes. See what still earns credits, what never will, and how home service owners cut wasted lead spend at the source.
Marketing Data Security: 30/60/90 Days to Safer Tracking
Protect campaign and customer data with access controls, MFA, consent based tagging, vendor checks, and a 30/60/90 day plan to reduce exposure.